In recent years, the Blackberry has earned a new nickname: the “Crackberry.” There is a reason behind why this nickname came up. In fact, even US President Barack Obama was reported to have called the gadget a Crackberry. This only reflects how the Blackberry has been perceived by the market throughout its existence. The Blackberry was once an indispensable tool for many employees throughout the world. In addition, it was a popular choice for many people running small businesses. The gadget was able to respond to the needs of the modern business. It enabled people to be connected anytime, anywhere. Because of the features of the Blackberry, people can now work even though they are far from their respective desks. In fact, the gadget has been an inspiration for more innovations in mobile phone technology.
However, many people are asking whether they still need a Blackberry or not. With the rise of Smartphones, many people see Blackberry as an unnecessary gadget than before. For experts looking at the mobile phone market, they say that Blackberry can still be used. However, this gadget is not indispensable anymore.
One of the major factors why Blackberry lagged behind is its lack of pace. Especially in recent years, there have been a lot of tablet computers and smart phones that is being launched in the market. These new gadgets have features that are comparable to old laptops. However, the Blackberry was not able to keep pace with these changes. With stiff competition over the Smartphone market, Blackberry’s strategy was to maintain its business edge. Because of this, the gadget was not able to compete with the features being offered by rivals such as the iPhone and Samsung Android smart phones.
The manufacturers of smart phones in recent years began to integrate applications that can be found in a Blackberry. In addition to this, they even thought of setting up application stores. These application stores are facilities where consumers can buy all kinds of applications, from lifestyle, entertainment, sports and games. All of these other application was not adopted by Blackberry, which stick to its business friendly applications and nothing more. It was late when Blackberry began expanding its applications, with the launch of the Blackberry App World. However, it was already too late. While Blackberry continues to become an effective business tool, it had no fun. This is the reason why more consumers began shifting to Smartphones.
In answering the question, it can be said that the Blackberry can still be used. Its business applications remain to be effective in today’s business setting. However, it ceased to be the indispensable tool that it once was. Consumers can now buy smart phones which have the same business applications, but with even more features. Because of the tons of features that can be found in Smartphones, consumers do not have to limit themselves with their Blackberry. For people who need to be contently in touch, they prefer the new features and applications that smart phone manufacturers are offering to the market. But for people who have basic connectivity needs, a Blackberry will do.